Cardiovascular Fitness (Designing an Experiment) Essay

Cardiovascular Fitness (Designing an Experiment) - Essay Example Cardiovascular Fitness (Designing an Experiment) Cardiovascular diseases have been associated to the increasing cases of obesity among children and adolescent as they approach adulthood (Olshanky and others 2005) cited in. However, little attention has been focused towards establishing the effect of excessive body fat and its negative impact on cardiac fitness (Rowland, 2007). Due to excessive fats there are high risks of coronary artery conditions such as renal-vascular diseases, hypertension and stroke coupled to other non-circulatory disorders. Body fatness and aerobic fitness are intertwined and have been reported as potential risk factors towards the health outcome of an individual (Goran and others 2000). Among the two factors, aerobic fitness has been reported as the primary factor determining future outcome of diseases (Goran and others 2000). However, it is important to understand the relationship between aerobic fitness and fatness towards establishing their role in causation of cardiovascular diseases. Cardiovascular risk has also been linked to weight and dissociated from the widely accepted norm that being fat and fit is acceptable in cardiac health. Excess weight in most cases may be associated with high levels of cholesterol and alteration in the cardiac function. 1.Ha: Excess weight affect cardiovascular fitness by increasing the pulse rate and recovery time. 2.Ho: Excess weight will not affect cardiovascular fitness The experiment involved two subjects who were selected from among the group. The inclusion criteria dwelt on involving subjects who had respiratory and/or circulatory conditions. Exercise which was part of the experiment may be significantly compromised in these individuals. Pulse rate for treatment I (with weight) and for treatment II (without weight) were taken before the start of the experimental exercise and entered in a table. The experimental exercise involved making the subject step up and down for three minutes at constant rate of 24-30 steps per minute on a low platform. Immediately the 3 minutes were over, the pulse rates were recorded again and entered into a table as raw data for further analysis. The pulse rates were taken from the radial artery. This was done by making a tally of the number of beats in 30 seconds and multiplying this value by two. Subsequent measurements were taken at intervals of 1 minute for another three times. 3. Result text The pulse rate before th e exercise was slow but it was elevated following the 3 minutes exercise in the two treatments. However, the mean pulse rate in treatment two was higher than in treatment one (see table 1). The trend in pulse rate indicates that individuals with excess weight will have high pulse rate and longer recovery time after exercise (see figure 1 and figure 2). Mean recovery time was higher in treatment II at 3.25 minutes as compared to treatment I with 2.50 minutes. Overall standard error from the mean (SEM) was observed to at the highest from pulse measurements taken after the exercise. This value was higher in treatment I than in treatment II. Overall all treatment I recorded elevated means in the measurements of pulse rate before and after the exercise than treatment II without weight. This trend was also replicated in the recovery time with

Integrated Marketing Communications Campaign Assignment

Integrated Marketing Communications Campaign - Assignment Example ice controls productions and merchandise operations while 800 factories are functional across Asia and Europe which function on the principles of horizontal labor. (Giertz & Keller 2012) Furthermore, Alexander Wang is a fashion designer known for urban wear and has worked on various well renowned brands over the years. The most successful project includes Balenciaga Fall-winter 2013 line which she handled as the Creative Director for the company. Currently, she is engaged in the H&M fashion line which has stirred enough excitement in the fashion industry. Given the communications and advertising strategies of the era, she is herself involved with the marketing campaign where she is also contributing in her personal space as well. The line is utilizing social media as well as other engaging campaigns to appeal to a wider audience as a trend setting brand. (Forbes) The current integrated marketing campaign readily got spiced up due to its affiliation with Alexander Wang, so much so that people had been looking forward to the launch long before the actual launch. Activation events have also been a common tool to generate excitement about the collection, for instance, the launch event at Coachella Music. Also, the look book was launched six months after the launch event, however, it was announced that the pieces were to be revealed only in November (Refinery29 2014). Furthermore, Wang herself instigated a rigorous campaign over Instagram where almost the entire line was launched over Instagram. Wang was intuitive enough and she demonstrated marketing intelligence by posting Rihanna`s casual debut line and keeping the audience in a mystery in terms of how the H&M line would be. Also, her hashtag #ALEXANDERWANGXHM has been quite popular on twitter. The success of the campaign may also be assessed from the fans line up for hours in Toronto to purch ase the collection, while only a few got their hands on the collection (Toronto City News 2014). Thus, most of the frenzy